UKSG 2014: Librarians tell allThis past April, the EMEA Channel and Customer Marketing team completed its largest ever face-to-face librarian survey at the 2014 United Kingdom Serials Group (UKSG) Conference in the historic spa town of Harrogate, North Yorkshire. Over 2.5 days, the team surveyed over 98 librarians, hoping to discover more about their current challenges, how they would go…

What we talk about when we talk about engagementThe themes of this year’s ASAE Marketing, Membership and Communication (MM&C) conference made it clear what is on the minds of association professionals these days: it’s all about engagement.  That word gets thrown around so much it’s in danger of losing any real meaning, a catch-all buzzword that, like its well-worn cousins "innovation" and "synergy,"…

How infographics can enhance the promotion of your published materialOne of the greatest things about infographics is their efficiency. Wherever there is data, an idea, or story to tell; an infographic can be used to enhance the reader’s understanding — and retention — of the information being presented. They also have a longer life-cycle than a traditional article (as long as the information is…

Research tools for the age of digital scholarshipBelow is the final contribution in our series of posts from Scott Lachut of PSFK, the keynote speaker at Wiley’s Executive Seminar this year.  #WileyES14 will bring you to all the posts on the seminar.  Every day on the internet, people create 500 million tweets, share 2.5 billion pieces of content on Facebook and upload…

Frances Pinter on Knowledge Unlatched and the evolution of the industryWe recently spoke with Frances Pinter, founder of Knowledge Unlatched, a non-profit enabling sustainable Open Access book publishing.  She is also the CEO of Manchester University Press. Q. What is your current role with Knowledge Unlatched? A. I am the founder and currently the executive director. Q. Why did you decide to start Knowledge Unlatched -…

Standing up for scienceThere is real bravery in carrying on with research in the face of threats to your personal life and to your career. The John Maddox Prize rewards those who stand up for science even when it is difficult. Launched in 2012, it is awarded annually to someone who has promoted sound science and evidence on…

How to become a master presenterWhat’s the difference between mediocrity and mastery in the art of presenting? It’s a question I fear fewer and fewer people take the time to consider.  Most seem to settle for "just getting by" in their in-person or web-based presentations, relieved that the ordeal is over and claiming victory in the fact that they didn’t…

Altmetric is now on board for all Wiley journalsAfter a successful, six month pilot program, we’re pleased to roll out Altmetric today across all Wiley journals.  Altmetric is the service that tracks and measures the broader impact of scholarly articles and datasets across traditional and social media, online reference managers, post-publication peer-review sites, and public policy documents. So, what does it all mean? Alternative…

Making life easier for researchers: a Q&A with Amy Brand of Digital ScienceYesterday we announced the roll out of Altmetric across all Wiley journals.  Today we bring you an interview with Amy Brand, VP at Digital Science, the division of Macmillan which produces Altmetric.  Q. What is Digital Science and what is your role there? A. Digital Science is a relatively young division of Macmillan Science and…

So you want to create a webinar? Six tips for success!If you are an author, speaker, or consultant you’ve probably been invited to deliver a webinar on a topic in your area of expertise. In fact, one of the most useful tools in your marketing arsenal is the delivery of an engaging webinar. Apply these six tips to get the best results: Know Your Audience Before…