Virtual and hybrid events are complex machines with lots of moving parts. Internal friction between those parts can degrade the experience for learners, presenters, and hosts. We identify common sources of friction and how you can address them to make your next event a smooth running machine.

Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection.

Amanda Bridges leads the Events Division at Brella.  With a decade of experience in event planning and technical production, she helps clients evolve their organizations through engaging, high-impact meetings and events. Her mission is to create flawless, entertaining, and educational experiences that inspire audiences to realize their ambitions.

Brad Urban is the Event Production Manager for design at Brella. His 20 years as a photographer and graphic designer allows him to look at big picture production issues from a visual standpoint with a solutions-oriented mindset.

For more than two decades, David Less has focused on translating strategic goals into creative presentations for maximum audience engagement. From building tension to hold audiences on National Geographic documentaries to creating emotional connections for greater learning retention at international corporate meetings, David is always guided by a respect for the audience to achieve business goals.