When it comes to measuring the success of talent development, no metrics are more important to top executives than business impact and ROI. ATD-supported research indicates that the number one measure for executives is business impact, and the number two measure is ROI. In these studies, 74% of top executives want to see the ROI of learning, while 96% want to see the business impact of learning. For most talent development professionals, the challenge is to evaluate programs when there is little budget or time.

This session will show how to meet these challenges with limited resources. One myth about ROI is that the process is too expensive and complex. The reality is that it is a logical process using simple, easy steps with plenty of cost-saving opportunities. Most organizations have the resources to successfully demonstrate the value of their programs—they just may not realize it. This session will show you what is needed to conduct an ROI study with a small budget and little time. 

Objectives:
In this session, participants will learn how to:

1. Select an appropriate program to evaluate at the ROI level
2. Plan an evaluation study using job aids and simple tools
3. Execute an evaluation study using shortcuts and cost-savings tips

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.