While there has always been a need to show the value of projects, the current economic climate has created even more pressure to show value in terms that executives will understand. In many cases this means projecting the value before it is implemented. The expression “Show Me the Money” is now demanded in many cases before a project is even considered, leaving the project team with the challenge: “How do we forecast the ROI in a credible and rational way to secure the project approval?”

This unique session focuses on this important issue, detailing how the ROI for projects is forecasted in advance using the most credible sources and using a set of conservative standards. The objective is to be realistic but conservative and use the data to secure project approval. This ROI Methodology forecasts up to six types of data, including the financial ROI and is based on hundreds of proven studies. 

After attending this webinar, participants should be able to:

• Explain the rationale for using ROI on a pre-project basis
• Describe the six types of data that can be forecasted
• Conduct a pre-project forecast of data
• Conduct an ROI forecast from reaction data
• Present the forecast in a convincing way to senior executives
• Use forecasting as a routine process to secure project approval and build relationships with clients

Participants will receive a chapter from the book, The Consultant’s Guide to Results-Driven Business Proposals: How to Write Proposals that Forecast Impact and ROI (Jack and Patti Phillips, McGraw-Hill, 2010). 

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.