Artificial Intelligence (AI) is revolutionizing the way we work, learn, communicate, and connect, reshaping almost every aspect of our lives. The question is, how can users ensure they are maximizing AI’s value? A recent Gartner survey of over 700 IT leaders from organizations that have implemented or plan to implement AI revealed that nearly half of the respondents cited difficulties in demonstrating its value. At its core, ROI is a financial metric that compares the benefits of an investment to its cost. Simply put, when investing in AI, the returns should outweigh the costs.

In this webinar, we will explore the critical role of measuring the return on investment (ROI) in AI initiatives and why designing an AI strategy with measurable outcomes is essential for long-term success. Using the ROI Methodology®, participants will learn how to assess the financial and non-financial impact of utilizing AI, enabling them to make informed decisions that drive performance, innovation, and results.

Objectives

After attending this session, participants should be able to:

• Identify the five levels of outcomes possible from AI.
• Identify the levels of data desired by executives.
• Design AI programs that are aligned with organizational goals and measurable outcomes.
• Explore best practices for evaluating the long-term impact of AI initiatives.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.