Join Jack J. Phillips, Ph.D., chairman of ROI Institute and renowned authority on measurement and evaluation, for an exclusive webinar on the fundamentals of ROI evaluation. Measuring the impact and ROI for major programs may be the only way to secure your budget. This session is designed to introduce professionals across industries to the tools and knowledge needed to measure the success of their programs at the impact and ROI levels. From research, we know that senior leadership in an organization prefers impact and ROI evaluation for learning and development.

Dr. Phillips will walk you through the steps to evaluate the impact and return on investment (ROI) of your investments in people, programs, and projects. Whether you’re designing, developing, implementing, facilitating, or managing hard or soft skills programs, using a proven and credible evaluation process is necessary to link outcomes to business value.

Key takeaways include:

• Why ROI Matters: Understand the critical importance of measuring non-capital investments in today's data-driven world
• The ROI Process in Action: Explore how the methodology translates intangible initiatives into measurable, quantifiable results
• Applications Across Industries: Learn how organizations worldwide use the ROI Methodology to justify budgets, drive decision-making, and improve accountability
• Achieving Alignment and Success: Discover how to align program objectives with organizational goals and measure progress effectively

Non-capital investments, such as employee development, customer service enhancements, and organizational change initiatives, often lack traditional ROI measurement, although executives prefer this level of evaluation. This webinar will show you how to overcome this challenge, providing you with the confidence to showcase the value and success of your efforts.

Objectives
By attending this session, participants will be able to:

• Explain why ROI is needed for major programs
• Identify the five levels of outcomes from any program
• Determine where and when to use ROI to measure success
• Identify the steps in the ROI Methodology

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.