Intentionally integrating branding, theming and cultural activities into your training’s design can lead to remarkable results – More authentic narratives, more engaged participants, and more cohesive and elevated experiences.

Join us as we explore how brand and culture can play a vital role in the success of your next, high-profile training or corporate meeting. We’ll take you through a systematic approach of applying brand and culture at every step of the process including:

• Exploring outcomes and goals from the start
• Developing your theme
• Designing your agenda and materials
• Crafting your pre- and post-training communications
• Building in learning reinforcement actions and activities

We’ll be utilizing examples from our work with global organizations on both live and digital training experiences and marketing events, to give you practical applications. Our goal, make sure your next crucial training resonates as a true expression of your brand and culture.

Bernadette has spent more than 30 years developing highly engaging curricula and eLearning courses for adult audiences. Her work has ranged from conventional courses centered around presentations and knowledge checks to deeply immersive learning experiences incorporating video, animation, conditional branching, and VR. Her current area of focus is optimizing engagement strategy experiences for remote global teams. She's exploring using a combination of in-person and virtual meetings, combined with low-code technology to create high-impact training that can be deployed and updated at speed.

For more than two decades, David Less has focused on translating strategic goals into creative presentations for maximum audience engagement. From building tension to hold audiences on National Geographic documentaries to creating emotional connections for greater learning retention at international corporate meetings, David is always guided by a respect for the audience to achieve business goals.

Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection.

For over 15 years, Mark has helped clients tackle their toughest eLearning and training challenges. From teaching convenience store new hires to make sandwiches to testing electricians on their safety skills to prepping researchers for contributing to a clinical trial study, Mark has amassed a wealth of knowledge and expertise in getting adult learners to engage in the learning experience and not just "Click Next."