AI is being implemented across organizations in countless ways, but usage alone doesn’t guarantee value. To justify its cost, AI must deliver measurable impact and maybe a positive ROI. But is it working for you? And if not, what can you do to change it?

In this session, we’ll explore how AI is being used, implemented, and evaluated across different contexts. We’ll place special emphasis on evaluation, how to measure effectiveness, identify gaps, and use insights to drive process improvement, secure additional funding, and build stronger organizational support.

Participants will learn a clear, practical approach to evaluating AI projects the right way so that AI becomes not just a tool, but a proven asset.

All attendees will receive a complimentary copy of our book, The Value of Innovation, which provides a roadmap for measuring and communicating the impact of innovation initiatives, including AI.

After attending the session, participants should be able to: 

1. Identify the levels of outcome from any AI project.
2. Identify the desired outcomes from AI from an executive perspective
3. Design AI implementation to deliver impact and ROI. 
4. Plan next steps for AI evaluation and use.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.