AI is being implemented across organizations in countless ways, but usage alone doesn’t guarantee value. To justify its cost, AI must deliver measurable impact and maybe a positive ROI. But is it working for you? And if not, what can you do to change it?

In this session, we’ll explore how AI is being used, implemented, and evaluated across different contexts. We’ll place special emphasis on evaluation, how to measure effectiveness, identify gaps, and use insights to drive process improvement, secure additional funding, and build stronger organizational support.

Participants will learn a clear, practical approach to evaluating AI projects the right way so that AI becomes not just a tool, but a proven asset.

All attendees will receive a complimentary copy of our book, The Value of Innovation, which provides a roadmap for measuring and communicating the impact of innovation initiatives, including AI.

After attending the session, participants should be able to: 

1. Identify the levels of outcome from any AI project.
2. Identify the desired outcomes from AI from an executive perspective
3. Design AI implementation to deliver impact and ROI. 
4. Plan next steps for AI evaluation and use.

Jack has been recognized and awarded for his work by numerous professional organizations. He, along with his business partner and wife, Patti Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers (ISA), the 2022 Association for Talent Development (ATD) Thought Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, he was named among the top fifty coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. SHRM presented Jack with its highest creativity award for an ROI study and awarded an ROI Institute book with a best book award. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine, and he has been interviewed by several television programs, including CNN.