Turning Expertise into Opportunity: Using YouTube to Build Credibility, Demand, and Trust
Speaker
CTDP, eLearning Consultant, Designer and Developer, CaptivateTeacher.com
Webinar Details
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Category
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Date and TimeTue, Mar 17, 2026 at 9AM Pacific / 12PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Handouts
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Description
If you’re an entrepreneur, consultant, or learning leader who wants to attract better opportunities without aggressive self-promotion, this webinar is for you. Paul Wilson explores how YouTube can serve as a long-term credibility engine—helping professionals “sell” their expertise by teaching clearly and consistently.
Instead of focusing on algorithms or influencer tactics, this session shows how to align your expertise with real audience needs, avoid common content pitfalls, and build trust before the first client conversation even happens. Discover how teaching can become one of your most valuable professional assets.
Instead of focusing on algorithms or influencer tactics, this session shows how to align your expertise with real audience needs, avoid common content pitfalls, and build trust before the first client conversation even happens. Discover how teaching can become one of your most valuable professional assets.
About Paul Wilson
Paul Wilson is an eLearning consultant, educator, and content creator who helps professionals turn expertise into opportunity through teaching. As the founder of Paul Wilson’s eLearning Tutorials, he has built a successful YouTube channel with over 300,000 subscribers and more than 5 million views by consistently solving real problems for learning professionals and consultants.








