What’s the ROI?  This is a familiar question people ask about almost any activity these days, including conferences. Individuals selecting a conference and managers funding attendance, often ask, “What’s the ROI for this conference?” Although the financial calculation is not necessarily what is desired, the concept of value received compared to cost is the issue.

This thought-provoking webcast will explore how conferences are being evaluated from the participants’ perspective. It shows how you, as a potential conference participant, can judge the ROI of a conference in advance of attending. It presents a system to track what you do with what you learned, including impact and financial ROI.

In this session, we will also offer you an opportunity to measure your ROI for attending the Training 2012 Conference. This offer includes participating in a collaborative study to show your ROI for attending.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.