Most organizations have solved for access. Tools deployed, licenses purchased, training completed. And almost nothing changed about how work gets done. This session explains why, and what it actually takes to fix it.

Join this session to learn...

• Why AI adoption stalls after the rollout, and why more training won't fix it. Most organizations have solved for access. Tools deployed, courses completed, licenses purchased. And almost nothing changed. Walk away knowing exactly why, and what to do instead.
• The structural difference between access and adoption. Two different problems that need two different solutions. Leave with a clear picture of where your current approach may be falling short and what needs to change.
• What the organizations seeing real returns from AI did differently. Real-world case study: 15% to 90%+ AI adoption across 1,700 employees in under 18 months. A practical model you can apply to your own organization from day one.
• How to measure what actually matters. Completion rates tell you who attended. They tell you nothing about whether anything changed. Get a concrete framework for measuring behavior change, not just training activity.

Dr. Markus Bernhardt's work and research focuses on AI workforce transformation, capability formation, and structural readiness. His Endeavor Report series has tracked AI adoption patterns across industries and organizational scales, documenting a consistent finding: the gap between investment and impact is not a technology problem. It is a structural one. Joe Leslie has spent nearly a decade putting that thesis into practice. 

Markus Bernhardt, Ph.D., is Principal of Endeavor Intelligence, an independent research and advisory practice focused on AI strategy and organizational transformation. He advises enterprise leaders and technology vendors globally, maintaining independence from both. He has published over sixty articles on the subject and speaks at industry events across four continents.

Joe Leslie is VP of Global AI Learning and Development at Golin, where he has driven AI adoption from 15% to over 90% across a 1,700-person global agency in under 18 months. With two decades of L&D experience across three continents, including leading AI upskilling for 115,000 employees at Publicis Groupe, he is one of the most experienced AI learning practitioners working in communications today.